Toovo Privacy Policy

Effective Date: 8 AUG, 2025
Last Updated: 8 AUG, 2025

Welcome to Toovo (“we,” “our,” or “the App”). We value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, protect, disclose, and transfer your information, and outlines the rights available to you under applicable laws.

By using Toovo, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

We may collect the following information when you use our Services:

Account Information: Email address, username, password, and registration details.
Profile Details: Avatar, nickname, interest tags, personal preferences.
User Interactions: Comments, likes, shares, bookmarks, following behavior.
Content Uploads: Any text, media, or materials you submit.
Customer Support: Information you provide when contacting support or submitting reports.

We may also collect information voluntarily provided in surveys or feature testing programs.

1.2 Information Collected Automatically

We automatically collect certain information to provide and improve our Services:

Device Information: Device model, OS version, language, time zone, IP address, device identifiers (IDFA/GAID), network provider.
App Performance Data: Crash logs, diagnostics, loading times, UI interaction patterns.
Log Data: Access times, pages viewed, in-app events, error messages.
Usage Data: Reading history, content categories consumed, search behavior, click interactions, scrolling behavior, personalized feed engagement.
Approximate Location: Determined from IP address; precise location collected only with explicit consent.

1.3 Information from Third Parties

We may receive additional information from:

Social Login Providers: If you log in using Google, Apple, or Facebook, we may receive your profile name, email, or ID.
Advertising Partners: Aggregated ad metrics, impression data, fraud detection information.
Analytics Partners: Conversion data, attribution information (e.g., AppsFlyer).

We do not control the privacy practices of these third parties and encourage you to review their privacy policies.

2. How We Use Information

We may use your information for the following purposes:

Service Delivery: To operate, maintain, and provide core functionalities.
Personalization: Recommend news, content, and features based on your preferences.
Communication: Send updates, notifications, newsletters, marketing messages (with your consent where required).
Analytics: Analyze user behavior to improve performance, relevance, and user experience.
Advertising: Deliver contextual or interest-based advertisements.
Security & Integrity: Detect spam, prevent fraud, enforce our Terms of Service.
Legal Compliance: Satisfy regulatory obligations and respond to lawful requests.

We never use sensitive categories (e.g., religion, political affiliation) for advertising targeting.

3. Sharing and Disclosure

We do not sell personal information.

We may share information only under the following circumstances:

3.1 Service Providers

Trusted partners that help us operate the App:

Cloud hosting (e.g., AWS, Google Cloud)
Analytics (e.g., Google Analytics, Firebase)
Attribution tools (e.g., AppsFlyer)
Advertising partners and mediation platforms
Customer support services

These providers are contractually required to protect your data.

3.2 Third-Party SDKs

We may integrate SDKs to enable analytics, ads, or app functionality.

These SDKs may collect:

Device data
Usage metrics
Advertising identifiers

We conduct compliance reviews to ensure SDKs meet privacy requirements.

3.3 Legal Requirements

We may disclose your information when required by:

Court orders
Law enforcement requests
Regulatory obligations

We will notify you unless legally prohibited.

3.4 Business Transfers

If Toovo undergoes a merger, acquisition, restructuring, or asset sale, your data may be transferred to the new entity. The receiving party will continue to honor this Policy.

4. Data Storage and Security

4.1 Storage Location

Data may be stored and processed in:

The United States
Canada
Singapore
European Union (where applicable)
Any region where we operate servers or engage cloud providers

Cross-border data transfers follow lawful mechanisms (e.g., SCCs for EU users).

4.2 Security Measures

We implement industry-standard safeguards including:

Data encryption (at rest and in transit)
Access controls and authentication systems
Regular vulnerability assessments
Intrusion monitoring and anomaly detection
Limited employee access based on job necessity

However, no system is completely secure. We cannot guarantee absolute protection.

4.3 Retention Period

We retain information only as long as needed:

Account Information: Deleted within 6 months after account deletion.
Usage Logs: Retained for up to 12 months for security and analytics.
Advertising Data: Stored in aggregated or anonymized form.
Backups: May persist temporarily for disaster recovery.

4.4 Data Breach Notification

In the event of a data breach, we will notify affected users and authorities as required by applicable laws.

5. Your Rights

Depending on your jurisdiction (GDPR, CCPA, LGPD, PDPA), you may have some or all of the following rights:

5.1 Access

Request a copy of personal information we hold about you.

5.2 Correction

Update inaccurate or incomplete information.

5.3 Deletion

Request removal of your personal data (“Right to be forgotten”).

5.4 Restriction

Limit how we use your data under certain circumstances.

5.5 Data Portability

Receive your data in a machine-readable format.

5.6 Opt-Out

Decline personalized ads
Disable push notifications
Opt-out of marketing communications

5.7 Do Not Sell My Data (CCPA)

California users may exercise the right to opt out of data sharing for advertising.

How to Exercise Your Rights

We may verify your identity before processing requests.

6. Cookies and Tracking Technologies

We use cookies, SDKs, tags, pixels, and device identifiers to:

Maintain login sessions
Save preferences
Analyze usage
Deliver personalized ads
Improve app stability

You can modify cookie settings, restrict tracking, or reset advertising identifiers through:

Device privacy settings
Browser settings
OS-level "Limit Ad Tracking" tools

7. Children’s Privacy

We do not knowingly collect data from children under 13 (or equivalent local age).

If we learn that a child has provided personal information, we will delete it promptly.

Parents may contact us to request deletion at: privacy@Toovo.com

8. International Users and Regulatory Compliance

8.1 GDPR (EU/EEA Users)

We comply with principles of:

Lawfulness
Transparency
Data minimization
Purpose limitation
Integrity and confidentiality

Legal bases for processing may include:

User consent
Contract performance
Legitimate interests
Legal obligations

8.2 CCPA (California Users)

California users may request:

Categories of collected information
Purposes of collection
Whether data is shared with third parties
Data deletion
Opt-out from data “sharing”

8.3 Other Regions

We comply with:

LGPD (Brazil)
PDPA (Singapore)
PIPEDA (Canada)
Other relevant privacy laws

9. Subscription & Payment Information

When you purchase an auto-renewing subscription through the App Store, we do not receive your full financial information.

Apple processes payments securely through your Apple ID.

We receive only the status of your subscription (active, expired, canceled) and the type of plan you purchased.

10. Changes to This Policy

We may update this Privacy Policy from time to time.

Significant changes will be communicated via:

In-app notifications
Email (if applicable)
Updates posted on this page

Continued use of the App after updates constitutes acceptance.

11. Contact Us

If you have any questions, concerns, requests, or complaints, please reach out:

Email: privacy@Toovo.com

We will respond as soon as reasonably possible.